Dynomate identity system

Built for DynamoDB.
Recognisable everywhere.

These guidelines keep Dynomate measured, technical, and assured across product, web, documentation, and launch materials.

Download assets Read the guidelines

clear space

1 rail

2:1rail logic

1×clear space

SVGmaster format

Foundation

Calm under operational pressure.

Dynomate is a native database workspace for developers navigating real AWS accounts, regions, SSO sessions, and production data. The identity should make that work feel controlled and legible.

Measured

Attention has a hierarchy

Colour and motion support the task. Quiet surfaces stay quiet so the important state is easy to find.

Technical

Specificity builds trust

Name the profile, table, operation, and consequence. Product truth carries more weight than broad claims.

Assured

Structure stays predictable

Strong contrast, stable spacing, and direct language help users move confidently through dense workflows.

Logo

Keep the module intact.

The two stacked panels represent data kept in context. Use the complete lockup when space allows and the mark alone for compact applications.

Dark lockup / light surfaces

Light lockup / dark surfaces

1× 1×

Minimum clear space

Leave at least one internal rail height around every side of the mark. At small sizes, favour breathing room over visual alignment with nearby text.

Usage rules

Preserve the original proportions.

Use the approved light or dark lockup.

Do not rotate, skew, or stretch the mark.

Do not add glow, outlines, or new colours.

Dark SVG Light SVG Mark SVG

Colour

Violet establishes place.

Blue means action and information. Ochre marks scarce attention. Lavender creates breathing room. Avoid distributing the four colours equally.

Deep Violet

Foundation and primary ink

oklch(0.2599 0.0690 287.86)

Foundry Blue

Action and information

oklch(0.4896 0.1487 260.62)

Burnished Ochre

Scarce attention and emphasis

oklch(0.6402 0.1313 82.52)

Cloud Lavender

Light foundation and breathing room

oklch(0.8992 0.0409 288.61)

Website colour balance

A composition guide for marketing surfaces. These are visual ratios, not token calculations.

55%

20%

18%

FoundationStructurePrimaryAccent

Typography

Inter for clarity. Mono for data.

Inter carries the interface and brand communications. JetBrains Mono is reserved for commands, identifiers, versions, attribute values, and compact technical readouts.

Display Inter 700 / 60px / 1.10

Tables in context.

Headline Inter 700 / 36px / 1.15

Review changes before commit

Title Inter 600 / 20px / 1.35

Request collection

Body Inter 400 / 16px / 1.65

Open multiple AWS profiles, regions, and tables without losing the context of your current task.

Technical JetBrains Mono 500 / 14px / 1.50

prod-ap-southeast-2 / user-events

Keep long prose between 65 and 75 characters per line. Use balanced wrapping on headings, and do not use monospace as decoration.

Downloads

Approved artwork, ready to use.

Use the screen format for presentation backdrops and the social format for link previews, community posts, and launch announcements.

Dark artwork

Deep Violet artwork for presentations, screens, link previews, and social posts.

Screen / slide Social

1920 × 1080 PNG · 1200 × 630 PNG

Light artwork

Cloud Lavender artwork for presentations, screens, link previews, and social posts.